The industry of media in India is evolving into a digital-first sector. Traditional media platforms, such as television, newspapers, and radio, are evolving into digital platforms that are converged, which means that professionals in the field of media are required to have modern digital abilities for producing and distributing content, as well as for monetizing it.

This innovative degree program has been designed to prepare students for the ever-growing need in the Indian and global media industry. It adopts an entirely digital-first approach that focuses on the changing role that technology plays in journalism and communications. It is focused on the New Age areas of growth in media like mobile journalism, social media, data visualization, and Search Engine Optimization (SEO). This degree program helps students become digital storytellers. It gives hands-on instruction in the most modern infrastructure. It provides inter-disciplinary communication skills sought-after by the media industry, corporations, public policy institutions, and startups.

Social media skills are now a necessity in everyday life and are the main aspect of the present media landscape. Suppose you plan to build your brand through social media or work for media companies for strategic analysis or content marketing. In that case, Our specialization in social media will help you master the use of social media platforms. Our classes are focused on tools for social media, including metrics, curating, creating content, and marketing strategies. The course also provides students with the Google Search Engine Optimisation (SEO) devices to improve the reach and distribution of online content, which is an essential skill for all online publishing. The course will focus on SEO and social media integration to make the most effective use of search engine algorithms, both on-page, and off-page optimization, to ensure the best search engine rankings and site traffic and visibility. The SEO specification will cover crucial areas like algorithms, creating Social Media Signals, PageRank, HTML tags, and efficient utilization of keywords.

Academic Framework 

Since its beginning, the foundation of higher education within UPES has been to investigate and foster learning opportunities with a focus on innovation and futurism. This has led to continuous improvement in the way we facilitate collaboration and creative learning activities for students by reorienting the course curriculum and the exploration of online tools and open-source courseware. This has led to an environment of learning that is apprehensive and accessible to complete information.

The new curriculum framework of UPES, ABLE (Academic Blueprint for Learning Excellence), is comprehensive within its structure but is focused on the individual requirement of the student to explore, discover the world, and explore and be challenged. The learning is broken down into core subject areas and core specialisms minors/exploratory subjects and life skills and signature learning. The recently established School provides these three courses for life.

SFL (School for Living) is an integral part of the overall UPES student experience. It aids in learning and education, which is balanced between the needs of students, what is expected for future leaders and global citizens through courses designed to provide students with the ability to learn for life with a particular emphasis on a broad range of current issues. The requirement of a distinctive professional and social internship, UPES believes in igniting to ignite the best person within each of us to make a difference in the world.

Eligibility

The candidates should have 50% in X and XII Any Stream.

Entrance Exam

Personal Interview

Careers

• Social Media Manager
• Audience Growth Manager
• Social media Strategist
• Social Media Marketer
• Social media analyst
• Social media Content Producer/Writer
• SEO Strategist
• SEO Analyst
• SEO Consultant
• SEO Digital Marketer
• SEO Link Builder