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By: Eduethic
Master of Business Administration [MBA]Master of Business Administration [MBA] (Retail Management) is a postgraduate management program. It is a field of management that focuses on the aspects of retail management. It is focused on the most recent theories and practices in managerial functions.
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[MBA]Master of Business Administration [MBA](Retail Management) is a postgraduate management program. It is a field of management that focuses on the aspects of retail management. It is focused on the most recent theories and practices in managerial functions. The duration of the Master of Business Administration [MBA](Retail Management) is two years. The required qualification for this program is a degree that has been passed with a minimum of 45% at any recognized university. Anyone from any background is welcome to apply for this course.
Master of Business Administration [MBA(Retail Management) is focused on managing a retail business. Retail is a single-step interaction in small amounts between the buyer and seller through the exchange of products. Retail management is the application of managerial skills to make the process of selling more efficient and efficient. This course will equip students with managerial abilities. Alongside the general managerial perspective, this course gives an understanding of the basic concepts and methods relevant to specific management areas. Students are taught to recognize challenges, think creatively, and develop ways to improve and enhance the retail process.
The eligibility requirements and the admissions process for MBA Retail Management are similar to MBA General. Candidates must hold a bachelor's degree, with at least 50% marks (45 percent in the SC, ST, and PWD/DA category) or equivalent Cumulative Grade Points Average (CGPA) from a recognized university or board.
Subject |
Topics |
Objective |
Retail Operations Management |
Corporate strategic planning, environmental analysis and internal analysis, strategy formulation, tools of strategic planning and evaluation, strategy implementation and control |
This paper helps to use the know-how of functional areas of management for long-term planning |
Retail Planning |
Retail models, theories of retail development, customer relationship management, services management, marketing channels, brand management |
This paper focuses on furnishing the students with the fundamental understanding revolving around channels of retail management |
Retail Sales Techniques and Promotion |
Marketing and strategic management, operations and finance in retailing, HRM in retailing, legal and compliances for a retail store, mall management |
The objective of this paper is to provide the basic knowledge of evaluation, planning and selection of channels of retail distribution |
International Retailing |
Advertising communications and promotions, promotion impact, tactical analysis, sales promotion technique, retailer promotion |
The aim of this paper is to familiarize the students with promotion and sales of goods |
Direct and Network Marketing |
International marketing, international retailing, competition in foreign markets, retail structure, market research |
The objective of this paper is to familiarize students with the channels of international retailing |
Strategic Management |
Direct marketing, digital marketing, network marketing, marketing strategies, legal issue and best practices |
There are many fields where an MBA in Retail Management can be utilized to build their career, including branding marketing, operations, supply chain logistics, and logistics. There is a huge demand for people with an MBA focusing on Retail Management, specializing in the private and the government sector. The job titles include marketing manager, product manager director, executive sales executives, merchandiser, store managers, etc.
Published on: 2022-01-01 17:50:11
MS in Anatomy Course , Eligibility , Admission , Career and Salary
Oriental University ,Indore India