The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital-savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course .

The Specialization in Media Management, Marketing Campaigns and Strategic Communications equips students with a strategic 360-degree corporate communication toolset for effective marketing communication. Students are interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or exceptionally suited for this course. The broad themes students would be exploring in detail as part of this specialization include Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.

Academic Framework 

Since its inception, the foundation of higher learning at UPES has been to explore and promote areas of learning that are innovative and future-focused. This has led to constant evolution in facilitating creative and collaborative learning engagements for students through realignment of curriculum and exploration of virtual tools and open-source courseware, thereby creating borderless learning and access to limitless information.

The new curriculum framework at UPES, ABLE (Academic Blueprint for Learning Excellence), is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. The learning is segmented into core subject studies, core specialism studies, minors/exploratory subjects, and signature and life skills learning. The newly-instituted School for Life offers the latter three.

SFL (School for Life) is an intrinsic part of the composite UPES student experience. It facilitates learning and education that balance what students want and what is needed of them as future global citizens and leaders of tomorrow. With courses designed to equip students with lifelong learning skills, a focus on a wide range of contemporary issues, and a mandatory social and professional internship experience that is unique, UPES believes in igniting to inspire the best version within an individual to better the world.

Eligibility

50% in X and XII Any Stream

Entrance Exam

Personal Interview

Careers

• Campaign Manager
• Communication Coordinator Executive/Officer/Manager
• Brand Executive/Officer/Manager
• Product Manager
• Marketing & Communications Professional
• Marketing Specialist
• Media Relations Specialist
• PR Manager