University of Mauritius

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BSc Hons Marketing with Digital Technologies University of Mauritius

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This programme has been designed to equip students to deal with the opportunities and challenges of todays technology-driven business environment. Businesses and brands are now focusing on their digital presence by allocating more resources to cater for the needs of customers through online platforms such as Facebook, Twitter, Pinterest, LinkedIn, and WhatsApp among others. Students will have the right abilities, vision and confidence to relate and apply digital technologies as part of any integrated marketing and management planning strategy. Combined with the digital knowledge and practical experience, a strong grounding in marketing, branding, sales, enterprise and customer management reinforces every part of this programme. The overall approach is geared to producing motivated, independent learners, who can tackle a variety of marketing problems in the digital field. 

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In accordance with General Entry Requirements for admission to the University for Undergraduate Degrees 1. Credit in five (5) subjects at ‘O’ Level including Mathematics. 2. 2 GCE ‘A’ Level passes.

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