Pamantasan ng Lungsod ng Maynila

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BSBA major in marketing management Pamantasan ng Lungsod ng Maynila

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The program prepares graduates for careers in marketing, market research, advertising and public relations. The curriculum provides the graduates with both technical skills and competencies required in the field but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment. It covers the areas of sales management, brand, distribution, e-commerce, franchising, retailing, advertising and sales promotion, and integrated marketing communications.

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10+2 WITH 50% MIN. IN ANY DICIPLINE FROM ANY RECOGNISED BOARD

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