Media in India is changing into a digital-first business. Traditional media platforms such as television, newspapers, and radio are changing into digitally converged platforms, and media professionals nowadays require new digital abilities for creating media, distributing, and monetizing content.

This advanced degree program was designed to prepare students for the ever-growing need in the Indian media and global industries. It adopts a digital-first approach, focusing on technology's changing role in journalism and communications. It  focuses on the New Age emerging areas of media such as the mobile journalist, data visualization, and search engine optimization (SEO). The degree program helps students become digital storytellers. It also offers hands-on training on the latest technology and infrastructure. It teaches inter-disciplinary communication skills sought-after by the media industry, corporates public policy institutions, and startups.

This course equips students with a 360-degree corporate communication toolkit to ensure effective marketing communications for development and corporate sectors. Students taking this course will be taught to oversee digital marketing and campaigns for corporations and public institutions for policy. Students interested in managing brands and products and working in the marketing field worldwide, using development communication within the social sector, or entering the field of strategic communications professionals are particularly well-suited to this course. The main topics that students will explore in-depth in this particular area are managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing, and Communication for Social Development & Public Policy.

Academic Framework

Since its beginning, the basis of higher learning within UPES has been to research and foster learning opportunities that are forward-looking and innovative. This has resulted in constant improvement in facilitating innovative and collaborative learning experiences for students by reorienting the courses and exploring online tools and open-source courseware, thereby enabling an environment of apprehensive and accessible to complete information.

The new framework for curriculum at UPES, ABLE (Academic Blueprint for Learning Excellence), is comprehensive in its overall structure. However, it is focused on the specific needs of each student to learn the world, experiment, and be challenged. Learning is divided into core subjects, core specialism studies minors/exploratory subject areas, and life-skills and signature subjects. The newly established School for Life offers the last three.

SFL (School for the Future) is an integral component of the complete UPES student experience. It provides learning and education that balances students' desires and expectations of future global leaders and citizens. With programs designed to provide students with lifelong learning capabilities and a concentration on a variety of current issues, as well as the requirement of a professional and social internship experience that is truly unique, UPES believes in igniting the most powerful version of oneself to make a difference in the world.

Eligibility

The students should have 50% in X and XII Any Stream.

Entrance Test

Personal Interview

Careers

• Digital Communication Strategist/Manager
• Social Media Officer
• Public Policy Communication Strategist
• Media Relations Specialist
• PR Manager
• Communication Coordinator Executive/Officer/Manager
• Brand Executive/Officer/Manager
• Product Manager
• Marketing & Communications Professional
• Marketing Specialist
• Internal Communications Manager