The industry of media in India is evolving into a digital-first business. Traditional media platforms, such as television, newspapers, and radio, are changing into digitally converged platforms, and media professionals nowadays require new digital capabilities for creating media, distributing, and monetizing content.

This advanced degree program Data, Analytics & Visualization was designed  to prepare students for this increasing demand in the Indian and global media industry. It adopts an entirely digital-first approach, focusing on the transformational role that technology plays in journalism and communications. It focuses on new-age growth areas in media, such as mobile journalists, data visualization, and search engine optimization (SEO). This degree program prepares students to become digital storytellers. It gives hands-on instruction on the latest technology and infrastructure. It teaches the skills of cross-cutting communication that are highly sought-after in the media industry, corporates, public policy establishments, and startup companies.

In this particular area, students will be taught how to effectively collect information, categorize, and organize diverse data sources into relevant and entertaining multimedia content. Students will be taught to understand the information and the basics for data analysis, data visualization, and making stories using data. Our primary focus areas are the scraping of data, analytics, and visualization to study spot patterns such as trends, correlation, and trends. Students are introduced to programming languages such as Python and visualization platforms such as Canva & Data Wrapper for innovative interactive media properties. The focus will be on data visualization; students will learn how to incorporate basic programming concepts and database techniques to create powerful visual storytelling. We will also concentrate on using data in reporting and media communications. It is also essential expertise in the fields that deal with Marketing, Public Policy & Research.

Academic Framework

Since its beginning, the basis of higher education in UPES has been to investigate and encourage learning areas that are innovative and forward-looking. This has led to continuous advancement in the facilitation of innovative and collaborative learning experiences for students through the re-alignment of course curriculum and the exploration of virtual tools and open-source courseware, resulting in the possibility of unlimited learning and access to unlimited information.

The new framework for curriculum at UPES, ABLE (Academic Blueprint for Learning Excellence), is comprehensive in its overall design and yet is focused on the specific needs of each student to learn experiences, discover, investigate and test. The learning is broken down into core subject areas, core specialism studies, minors/exploratory subjects, and life-skills and signature subjects. The newly established School provides these three courses for life.

SFL (School for the Future) is an integral part of the complete UPES student experience. It aids in learning and education that balances the needs of students and what is expected of the future leader's citizens of the world of the future. Through programs designed to provide students with the ability to learn for life with a particular emphasis on a broad range of current issues, and the requirement of a professional and social internship that is genuinely unique, UPES believes in igniting the most influential person within each of us to improve the world.

Eligibility

Students should have 50 percent in X and II Any Stream.

Entrance Test

Personal Interview

Careers

• Journalist for Data
• Data Visualization Specialist
• Data Analytics Consultant
• Quantitative analyst
• Data Analyst
• Market Researcher