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By: Eduethic
MBA with a concentration in Sales & Marketing is one of the oldest fields of management studies and among the most sought-after among students because of the many career opportunities available in the marketplace.
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MBA with a concentration in Sales & Marketing is one of the oldest fields of management studies and among the most sought-after among students because of the many career opportunities available in the marketplace. Every business, international or national, needs an effective marketing team to make the brand famous through actions such as promotions, ads sales, media, and entertainment. Nowadays, a new type of marketing, known as online, also known as digital marketing, is popular among students of the new age since companies are using social media to promote marketing their brand. This has broadened the scope available to students who pursue an MBA in Sales & Marketing. MBA Marketing provides students with the skills and understanding of creating a story around any specific product or service using storytelling, analytics, communications, customer behavior, and management abilities. MBA Marketing has found new opportunities due to its Growth of Digital Marketing in India.
MBA Marketing offers a coveted two-year MBA area of study for students interested in understanding marketing strategies, branding marketing, advertising, and the best way to manage the various resources used in marketing.
The fundamental eligibility requirements to gain admission for the MBA Marketing course have been discussed below. MBA Marketing course has been described in the following paragraphs:
A bachelor's degree from any discipline from a recognized college or university. The minimum passing percentage is 50% or higher CGPA.
There is a 5% reduction for all reserved candidates (SC/STs), i.e., the pass percentage must be 45percent.
Some colleges permit students in their final year to apply, provided that they provide a non-objection certificate from the college's principal.
Some colleges will consider the highest merit score of 60% or over, such as IIMs.
MBA Admission to 2022 Marketing has a similar structure to the MBA admission 2022. The MBA application fee is between INR 1500 to 2500. MBA admission to marketing is dependent on MBA entrance tests at the national level. Some Universities offer their state or institution-level MBA examinations.
This MBA Marketing curriculum is designed to allow students to acquire conceptual as well as practical knowledge of marketing. The MBA marketing subjects are shown in the table below.
Semester 1 |
Semester 2 |
Management Concepts |
Cost and Management Accounting |
Business Environment |
Marketing Management |
Quantitative Techniques in Management |
Consumer Behaviour |
Managerial Economics |
Production and Operations Management |
Statistical Analysis and Operations Research |
Advertising Management |
Managerial Communication |
Human Resource Management |
Financial Management |
Accounting and Managerial Decisions |
Semester 3 |
Semester 4 |
Strategic Management |
Management Information System |
Entrepreneurship Development |
Product and Brand Management |
International Business |
Sales and Distribution Management |
Industrial Marketing |
Integrated Marketing Communication |
Retail Management |
Logistics and Supply Chain Management |
E-Commerce |
Total Quality Management |
Service Marketing and CRM |
Management Control Systems |
MBA Marketing Core subjects |
MBA Marketing Elective Subjects |
Management Concepts |
Advertising Management |
Management Information Systems |
International Marketing |
Marketing Management |
Business Marketing Operations |
Accounting and Managerial Decisions |
New Product Development and Marketing |
Strategic Management |
Integrated Marketing Communications |
Human Resource Management |
Salesforce Management |
Business Environment |
Marketing Research |
MBA Marketing offers jobs in different positions for both freshers and veterans. New graduates can find jobs like Brand Manager, Sales Manager, Digital Marketing Manager. At the same time, those who have experience get an opportunity as Marketing Executive, Marketing Managers, Marketing Specialists, and Business Analysts.
Published on: 2022-01-04 16:52:06
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