Warning: Undefined array key "blogTitle" in /www/wwwroot/eduethic.com/blog_view.php on line 30

Deprecated: str_replace(): Passing null to parameter #2 ($replace) of type array|string is deprecated in /www/wwwroot/eduethic.com/blog_view.php on line 34
MBA Marketing: Course, Subjects, Syllabus, Admission, Colleges, Scope, Jobs by in Management Category | eduethic.com

MBA Marketing: Course, Subjects, Syllabus, Admission, Colleges, Scope, Jobs

By: Eduethic

Introduction

MBA with a concentration in Sales & Marketing is one of the oldest fields of management studies and among the most sought-after among students because of the many career opportunities available in the marketplace.


Warning: Undefined array key "blogDesc" in /www/wwwroot/eduethic.com/blog_view.php on line 264

Deprecated: chop(): Passing null to parameter #1 ($string) of type string is deprecated in /www/wwwroot/eduethic.com/blog_view.php on line 264

MBA with a concentration in Sales & Marketing is one of the oldest fields of management studies and among the most sought-after among students because of the many career opportunities available in the marketplace. Every business, international or national, needs an effective marketing team to make the brand famous through actions such as promotions, ads sales, media, and entertainment. Nowadays, a new type of marketing, known as online, also known as digital marketing, is popular among students of the new age since companies are using social media to promote marketing their brand. This has broadened the scope available to students who pursue an MBA in Sales & Marketing. MBA Marketing provides students with the skills and understanding of creating a story around any specific product or service using storytelling, analytics, communications, customer behavior, and management abilities. MBA Marketing has found new opportunities due to its Growth of Digital Marketing in India.

MBA Marketing offers a coveted two-year MBA area of study for students interested in understanding marketing strategies, branding marketing, advertising, and the best way to manage the various resources used in marketing.

 

MBA Marketing Eligibility 

The fundamental eligibility requirements to gain admission for the MBA Marketing course have been discussed below. MBA Marketing course has been described in the following paragraphs:

A bachelor's degree from any discipline from a recognized college or university. The minimum passing percentage is 50% or higher CGPA.

There is a 5% reduction for all reserved candidates (SC/STs), i.e., the pass percentage must be 45percent.

Some colleges permit students in their final year to apply, provided that they provide a non-objection certificate from the college's principal.

Some colleges will consider the highest merit score of 60% or over, such as IIMs.

 

MBA Marketing Admission Process 

MBA Admission to 2022 Marketing has a similar structure to the MBA admission 2022. The MBA application fee is between INR 1500 to 2500. MBA admission to marketing is dependent on MBA entrance tests at the national level. Some Universities offer their state or institution-level MBA examinations.

 

Entrance Exam

  • CAT
  • MAT
  • CMAT
  • SNAP
  • XAT

 

Top Colleges Of MBA Marketing

  1. Indian Institute of Management (IIM), Kozhikode
  2. Indian Institute of Technology (IIT), Roorkee
  3. Indian Institute of Technology (IIT), Madras
  4. Indian Institute of Management (IIM), Tiruchirapalli
  5. SP Jain Institute of Management and Research (SPJIMR), Mumbai
  6. Indian Institute of Management (IIM), Raipur
  7. Symbiosis Institute of Business Management (SIBM), Pune
  8. Great Lakes Institute of Management, Chennai
  9. Narsee Monjee Institute of Management Studies (NMIMS), Mumbai

 

  1. ICFAI Foundation for Higher Education (IFHE), Hyderabad


 

MBA Marketing Syllabus 

This MBA Marketing curriculum is designed to allow students to acquire conceptual as well as practical knowledge of marketing. The MBA marketing subjects are shown in the table below.


 

Semester 1

Semester 2

Management Concepts

Cost and Management Accounting

Business Environment

Marketing Management

Quantitative Techniques in Management

Consumer Behaviour

Managerial Economics

Production and Operations Management

Statistical Analysis and Operations Research

Advertising Management

Managerial Communication

Human Resource Management

Financial Management

Accounting and Managerial Decisions




 

Semester 3

Semester 4

Strategic Management

Management Information System

Entrepreneurship Development

Product and Brand Management

International Business

Sales and Distribution Management

Industrial Marketing

Integrated Marketing Communication

Retail Management

Logistics and Supply Chain Management

E-Commerce

Total Quality Management

Service Marketing and CRM

Management Control Systems


 

MBA Marketing Subjects

 

MBA Marketing Core subjects

MBA Marketing Elective Subjects

Management Concepts

Advertising Management

Management Information Systems

International Marketing

Marketing Management

Business Marketing Operations

Accounting and Managerial Decisions

New Product Development and Marketing

Strategic Management

Integrated Marketing Communications

Human Resource Management

Salesforce Management

Business Environment

Marketing Research

 

MBA Marketing Scope 

MBA Marketing offers jobs in different positions for both freshers and veterans. New graduates can find jobs like Brand Manager, Sales Manager, Digital Marketing Manager. At the same time, those who have experience get an opportunity as Marketing Executive, Marketing Managers, Marketing Specialists, and Business Analysts.

 

Job Profile

  • Brand manager
  • Sales Manager
  • Public Relations Manager
  • Digital Marketing
  • Marketing Executive
  • Marketing Specialist

Get in Touch with Us