B.Com (Hons) - E-Commerce Marketing aims to impart business fundamentals to help e-commerce businesses grow. It focuses on marketing, digital marketing, accounting, finance, strategy, pricing, and analytics. It also teaches social media marketing, content marketing, email marketing, search engine optimization, Google Analytics, Facebook ads, LinkedIn ads, digital advertising, affiliate marketing, influencer marketing, virality, and much more.

Academic Framework

Since its inception, the foundation of higher learning at UPES has been to explore and promote areas of learning that are innovative and future-focused. This has led to constant evolution in facilitating creative and collaborative learning engagements for students through realignment of curriculum and exploration of virtual tools and open-source courseware, thereby creating borderless learning and access to limitless information.

The new curriculum framework at UPES, ABLE (Academic Blueprint for Learning Excellence), is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. The learning is segmented into core subject studies, core specialism studies, minors/exploratory subjects, and signature and life skills learning. The newly-instituted School for Life offers the latter three.

SFL (School for Life) is an intrinsic part of the composite UPES student experience. It facilitates learning and education that balance what students want and what is needed as future global citizens and leaders of tomorrow. With courses designed to equip students with lifelong learning skills, a focus on a wide range of contemporary issues, and a mandatory social and professional internship experience that is unique, UPES believes in igniting to inspire the best version within an individual to better the world.

Eligibility

Minimum 50% marks in Classes X and XII.

Entrance Exam

Personal Interview

Careers & Placements

• E-Business Consultant
• Business Analyst
• Customer Relation Manager
• Supply Chain Manager
• Database Administrator
• Project Manager
• Financial Manager