The industry of media in India is evolving into a digital-first business. Traditional media platforms such as newspapers, television, and radio are evolving into digital platforms that are converging, implying that media professionals nowadays require new digital capabilities for creating and distributing content and monetizing it.

This advanced degree program was designed to prepare students for this ever-growing need in the Indian and global media industry. It follows a digital-first approach that focuses on technology's role in transforming technology in journalism and communication. It focuses on new-age emerging areas of media, such as mobile journalism, social media, data visualization, and Search Engine Optimization (SEO). The degree program helps students become digital storytellers. It offers hands-on training in the most modern infrastructure. It provides the skills of cross-cutting communication that are highly sought-after in the media industry, corporations, public policy institutions, and setups.

This is designed for media professionals/entrepreneurs focused on learning the tools needed to publish or manage a website or digital content online effectively. Students interested in starting & managing their website/Youtube platforms/Blogs/Digital platforms for media houses for companies or their influencer networks are good for the course. The major themes in this area are Mobile Media & Web Journalism Information Visualization Fundamental HTML, CSS, Javascript, and Digital Content Management.

Academic Framework

The premise of higher education within UPES since its beginnings was to research and foster learning opportunities that are innovative and forward-looking. This has led to continuous advancement in facilitating students' creative and collaborative learning opportunities by re-aligning courses and exploring virtual tools and open-source courseware. This has guided the formation of the possibility of unlimited learning and access to a wealth of information.

The new framework for curriculum at UPES, ABLE (Academic Blueprint for Learning Excellence), is comprehensive throughout its design; nevertheless, it focuses on the unique needs of each student to learn, experience, and explore, as well as a challenge. The learning is broken down into core subjects, core specialism studies, minors/exploratory subjects, and life-skills and signature subjects. The recently established School provides these three courses for Life.

SFL (School for Living) is an integral part of the complete UPES student experience. It promotes education and learning that is an ideal blend of what students desire and what is expected of their future as leaders and global citizens through courses designed to provide students with lifelong learning capabilities with a particular emphasis on a broad range of current issues. The requirement of a professional and social internship experience that is truly unique, UPES believes in igniting to awaken the best of oneself to improve the world.

Eligibility

The students should have 50% in X and XII Any Stream.

Entrance Exam

Personal Interview

Careers

• Web Publisher
• Website Manager
• Content and Website Developer
• YouTuber
• Information & Content Visualisation Manager
• Data Developer
• Web Designer
• Project Manager & Developer