D.A.V University

Dr. Sandeep Vij is Associate Professor at Department of Commerce & Business Management (CBM), DAV University, Jalandhar. He was earlier Associate Professor & Deputy Dean, Department of Management at Lovely Professional University and headed the domain of International Business, Retail and Strategy there. He has more than 22 years of experience in academics, research and industry. After completing his doctorate in Marketing from G.N.D.U., he specialized in Strategic Management from Strategic Management Forum (SMF) based at Indian Institute of Management, Lucknow. He teaches Strategic Management and conducts workshops on Entrepreneurship & Business Plan, Business Analysis (Multivariate Data Analysis), Case Study Method and Business Simulation. He has attended FDPs at IIMB, MDI, IIFT, IIMC, IIMK, MDI and IIML under Management Teachers Program of SMF. He is a passionate researcher and has presented papers and case studies in reputed national and international conferences, published 25 rese

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